Steve Jobs and the Power of Self-Actualization

15 Oct

            Search the Apple Apps Store on a brand new iPhone 4S and one will find 424 applications to “create.”  There are no apps for “conformity.” 

            Mark it up to the lasting legacy of Steve Jobs.

             The Apple co-founder who lost his battle with cancer last week developed technology devices that allowed people to easily create things.  He dared us to be different.  Nothing expressed it more than Apple’s ad copy when Jobs returned to Apple in 1997.

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify, or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” (Apple Inc.)

             What Jobs tapped into was the psychological notion of self-actualization.  Everyone has the power to change themselves and those around them, what Jobs and Apple did was design the technology to make it happen.  In the process he asked us not only to think differently, but to create differently.  Break out of the box. 

             On the day of Job’s passing, we did just that at Fox 9.  We left our $30,000 video camera in the trunk and instead pulled out our iPhone and iPad. 

            The genius of the culture Apple has created is in the loyalty of its customers.  If Jobs created any legacy it’s in the notion that people want technology that easily helps them be who they are.  The proof is in the web traffic scores since the announcement of the iPhone 4S. 

Web page traffic for Apple, Verizon, and ATT

            Visits to Apple’s site are up nearly 50%, 24% at ATT, and 19% at Verizon Wireless, two of the dominant service providers for the iPhone.   All three expect record sales.

            Admittedly, it creates an interesting paradox that the company which has pushed people to become individuals has them lining up like Lemmings.  But what this is really all about is a dominant brand idea.  In a world that too often settles for “me too,” Steve Jobs taught us to say, “I am…”

One Response to “Steve Jobs and the Power of Self-Actualization”

  1. jason August 24, 2012 at 12:08 pm #

    I love that you shot your Jobs segment on an iPhone/iPad. Very cool.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: