As the internet becomes more ingrained as a 21st century communications channel, it should come as no surprise that consumers are using it to reach out to businesses to either connect or solve problems.
Current research from Pew shows how 59% of all adults use the internet. Of those people, 43% use social networking sites. But how are they using social media to connect with brands and business, and just as important, how are those brands responding?
Here is an extremely useful infograph from the folks at Zendesk that shows how those relationships are forming.