You don’t have to be a Brewers or Packers fan to enjoy the collision of metaphors in a new baseball advertising campaign.
The folks at 2-Story Creative in Milwaukee have called up the NFL’s Most Valuable Player Aaron Rogers to the pitcher’s mound. The result is a wonderfully enjoyable piece of communication that gains its power from the use of mixed metaphors.
Whether it’s baseball/football, ace/gun slinger, or wind-up/3-step drop, the collision of ideas forces the viewer to think and elaborate about America’s game and being in the stands.
That’s some heat. Now, pass the Secret Sauce.