The Milwaukee Brewers & Aaron Rogers — The Making of a Memorable TV Ad

4 Apr

You don’t have to be a Brewers or Packers fan to enjoy the collision of metaphors in a new baseball advertising campaign.

The folks at 2-Story Creative in Milwaukee have called up the NFL’s Most Valuable Player Aaron Rogers to the pitcher’s mound.  The result is a wonderfully enjoyable piece of communication that gains its power from the use of mixed metaphors.

 

Whether it’s baseball/football, ace/gun slinger, or wind-up/3-step drop, the collision of ideas forces the viewer to think and elaborate about America’s game and being in the stands.

That’s some heat.  Now, pass the Secret Sauce.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: