The Milwaukee Brewers & Aaron Rogers — The Making of a Memorable TV Ad

4 Apr

You don’t have to be a Brewers or Packers fan to enjoy the collision of metaphors in a new baseball advertising campaign.

The folks at 2-Story Creative in Milwaukee have called up the NFL’s Most Valuable Player Aaron Rogers to the pitcher’s mound.  The result is a wonderfully enjoyable piece of communication that gains its power from the use of mixed metaphors.

 

Whether it’s baseball/football, ace/gun slinger, or wind-up/3-step drop, the collision of ideas forces the viewer to think and elaborate about America’s game and being in the stands.

That’s some heat.  Now, pass the Secret Sauce.

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